PSSA 2001 - Corporate Category Award Winner

HSBC

HSBC has consistently been supporting charitable causes through staff participation and fund-raising events. It has in the past few years, stepped up philanthropic efforts to enrich beneficiary lives through "care and companionship".

Following six months of careful planning and research, the HSBC’s Care-for-Community Programme was launched in 1997. This provided its employees with an organised staff-driven platform to contribute their time and skills to voluntary causes. At least twice a month, HSBC staff volunteers provide support and relief services such as befriender and reachout activities, meal delivery for the poor and the elderly, enrichment classes for disadvantaged children, and cleaning and repair work for voluntary welfare organisations.

HSBC has also put in place a formal structure within the organisation to manage the recruitment, deployment and motivation of staff volunteers. For example, all new volunteers are presented a volunteer welcome pack, and paired with more experienced volunteers who act as buddies.

Outstanding individual volunteers who have participated in more than 10 activities and projects are recognised and presented with a watch as a symbol of the time they have put in. Another award presented is the Special Project Award in which the most innovative and creative volunteer project is chosen. These outstanding volunteers are given the privilege of choosing the VWOs they would like the Bank to give charitable donations to.

To date, HSBC’s volunteer base has significantly increased to 700.

The HSBC Care-for-Community Programme is an example of a holistic approach in harnessing resources to actively engage in corporate community involvement.

Other PSSA 2001 winners: