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Times are tough, but we see it as a challenge
to find more money. The number of programmes
and projects to be funded has grown in response
to the specific new needs of disadvantaged groups
and for enhancing the delivery of services and
refining standards.
To meet the new challenges, Community Chest
has been transformed from being a mere conduit
for public largesse to being an activist on
behalf of those who need help. Community Chest
has created a unique agenda to motivate, educate
and involve all sections of the community in
a dynamic partnership of sharing, concern and
care.
Called New Visions, New
Challenges it is driven by the message,
It's
in your hands.
To sharpen this call to all sections of the
community to intervene creatively and selflessly
to help the less fortunate, ComChest has also
created a new visual image with which people
can identify more easily.
Aspects of the new vision are reflected in
the re-designed logo. Its vibrant orange palette,
its softer font simulating handwriting, and
the rainbow effect, all combine to evoke images
of warmth, security, reaching out - the essence
of Community Chest and its philosophy.
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